Guru Online|Maximizer - online marketing, keyword search, facebook campaign, ad network

Ocean Park Halloween

Category:

Entertainment

Media Channel:

Objective:

The Ocean Park Halloween Bash is one of the most popular events in Hong Kong. To increase exposure and build anticipation surrounding the festive attraction to market audiences in mainland China, client requested to create an engaging campaign on Sina Weibo to penetrate the online community.

Address:

http://e.weibo.com/hkoceanpark

Approach:

Weibo Application
Guru Online created an interactive Weibo Application for Ocean Park Hong Kong, in which Weibo users could test which ghost character they belong to. By leveraging the card game trend, our team developed 21 unique cards. The concept for the whole card series plays on China’s current pop cultural influences and community jargon. With wide spread sharing among the social platform, the Weibo application proved commercially successful! Coupled with our Weibo maintenance services, uses are highly engaged with Ocean Park’s daily posts. And more importantly, dramatic fans growth was recorded.