Guru Online|Maximizer - online marketing, keyword search, facebook campaign, ad network

Sulwhasoo

Category:

Beauty Care

Media Channel:

Facebook Page / Facebook Application

Objective:

Holding the unique ”雪花百家被” charitable campaign every year, this year, Sulwhasoo aimed to utilize the social media platform to further maximize the public attention and donation, in addition to leveraging the influencing power of lined-up top class celebrities.

Address:

http://www.facebook.com/SulwhasooHK

Approach:

Facebook Application
The game tab application successfully aroused people’s awareness and involvement in Sulwhasoo’s charitable campaign, effectively raising impressive donations. Fans could contribute to the donations when they played the game. Along with mechanics strongly riding on the spirit behind making 百家被, the tab application was able to correlate Sulwhasoo’s corporate social responsible brand image and impart the value into fans’ mind, building a strong solid base for future marketing initiatives.

Facebook Fan Page
The Fan Page was the platform to synchronize the news of all online and offline promotional initiatives in regard to the charitable campaign, amplifying the media coverage with strong viral effect on Facebook.