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le coq sportif
Category: Fashion and Apparel
Media Channel: Facebook Page / Facebook Application
Objective:

le coq sportif is renowned for its quality sports apparel its leadership in-fashion and accessories. To further promote the brand and its products to the market, le coq sportif launches a Facebook Fan Page and tab application to raise fans’ engagement.

Address: http://www.facebook.com/lecoqsportif.hongkong?v=wall
Approach:  
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Facebook Fan Page
The Facebook platform is devoted spreading the news for its upcoming products and fashion trend, as well as being a channel to raise its brand awareness and exposure. Fans are highly encouraged to share their products’ review and interact with le coq sportif.
 

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Facebook Application
As to further raise fans’ stickiness, a game application – “Mix & Match” with incentives incorporated into its Facebook presence. Users would obtain fun and refresh from the “mix and match” game.
 

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