Guru Online|Maximizer - online marketing, keyword search, facebook campaign, ad network

Body Shop (Body Butter)

Category:

Beauty Care

Media Channel:

Facebook Page / Facebook Application

Objective:

The Body Shop promotes not only product efficacy to help users to unleash natural beauty, the brand also strongly believes and blend in the 5 core values into their business. This campaign was to promote product awareness and unique product features to The Body Shop fans on a new product launch through interactive engagement with fans on social media platform.

Address:

https://www.facebook.com/hkthebodyshop

Approach:

Facebook Application
To drive users’ attention and interests in the new product, the game application well blended in the unique new product features with a popular exciting game element. Users not only were able to enjoy the quality gaming experience, but also compete with their friends in the game and a chance to experience this new product in person – stirred up strong fans engagement and viral effect among the community!