Guru Online|Maximizer - online marketing, keyword search, facebook campaign, ad network

ToyWatch

Category:

Fashion and Apparel

Media Channel:

Facebook Page / Maximizer

Objective:

With the experience in monitoring the Fan Page on their own, ToyWatch targeted to launch an interactive platform with fans with a high degree of engagement. The platform was devoted to launching the news for new products and fashion trend, as well as fostering itself as a channel to raise its brand awareness and exposure.

Address:

http://www.facebook.com/ToyWatchHK

Approach:

Facebook Fan Page
As a trendy fashion accessories brand, ToyWatch leads the trend by injecting the hottest trends from TV programs and latest news into its creative feeds. ToyWatch was also the pioneer in using viral tagging in wall feeds, as well as encouraging its users in utilizing the status tag to motivate users to promote the brand. Wall games were also widely used in building fans’ loyalty.

Maximizer
With full ad placement in most of the popular and fashion magazines’ portals e.g. Oriental Sunday, ToyWatch not only created brand awareness but also promoted new products. The fresh and eye-catching creative banner directed viewers straight to the Fan Page.