Category:
Media Channel:	Facebook Page / Facebook Application
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Approach:
Facebook Fan Page To engage youngsters and office ladies, feeds are usually tied with trendy elements, for instance, electronic gadgets, and entertainment news, so as to capture their attention. Most importantly, the Fan Page hosts a number of wall games with incentives and giveaways to increase and maintain their loyalty. One of the groundbreaking ideas is to line up with other brands to carry out crossover promotions to create viral effects in town.   Facebook Application A groundbreaking application has been developed with a popular TV soap drama, which cultivated fans’ habit to visit the Fan Page daily for watching the latest TV episodes. In addition, another viral application – E-card sending – was available during The Valentine’s Day period as a festive promotion.