Optimization and Targeting Technologies:
What is optimization technology?
Traditional media placement is usually executed without optimization. Advertisement is shown to all audience without consideration of exposure frequency, time exposure, creative, and audience segments etc. As a result, there exists online media spending wastage. Optimization technology is a breakthrough in the advertising history that advertisements are managed not manually, but via optimization algorithms and technology which artificial intelligence is built-in to learn from millions of campaigns.
Through incorporating multi-variant factors, our technology platform makes best decision real-time. Currently, we offer frequency cap and CTR optimization. Frequency cap optimizes spending by avoiding heavy consumption by a small niche of audience in a platform; it enables the delivery of marketing messages more evenly at planned level and thereby increase the reach. CTR optimization enhances conversion by incorporating variant factors used in ad placement e.g., which sites to place? The result is a systematic boost-up of conversion performance.
What is targeting technology?
We could all do targeting manually by choosing a particular medium such as a youth magazine for teenager products. The magic of targeting technology is that in the online world, we could do it at much higher precision and dynamically across effectively unlimited number of mediums REAL TIME. This is a feature and capability unique to the online medium, which marketers could take advantage. Currently, we offer geo-targeting technology and day-part targeting technology, which eliminates irrelevant audience and enables you to make the largest impact out of your campaigns. |
